- Create an idea-friendly environment. Make your organization a place where new ideas are valuable.
- Protect idea people. They are often free thinkers who may occasionally drive you nuts, but are worth their weight in gold to an organization that must thrive on new ideas.
- Champion new ideas. New ideas need protectors and champions. Ideas need a shepherd to guide them through the difficult processes that are most often set for the sole intent of killing anything new.
- Win over enemies with new ideas. You are going up against formidable opponents, and you must be prepared or you will be eaten alive. Get them thinking of ideas and involved in the experience. Give them the responsibility of finding a way around an obstacle (that they themselves have pointed out) when they resist a new idea. (Heath, p. 27-28).
From: Heath, R. (2009). Celebrating failure: the power of taking risks, making mistakes and thinking big. Franklin Lakes, NJ: Career Press.
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